Web Analyst

Company Name:
Numeric Recruiting and Staffing
Web Analyst
POSITION SUMMARY:
The Digital Analyst is responsible for all web and digital analytics and reporting across a diverse, blue chip client base as well as help build an emerging practice area within the agency.
JOB QUALIFICATIONS:
Education: BS/BA in business, economics, statistics, or related field
Experience: 1-3 years web analytics experience
Skills:
Experience working with Omniture, Google Analytics and social media measurement utilities.
Strong written and verbal communications skills, including the ability to create diagrammed and graphed information highlighting key data.
Strong Excel capabilities including using Pivot Tables and VLOOKUPs.
Logical and analytical thinker, with a high degree of pro-activeness in analyzing user behavior patterns using available data.
Curious about learning new technologies to be more productive and efficient.
Knowledge of paid media platforms, reporting, and optimization.
Working knowledge of web technologies, search optimization and analytics implementation.
Knowledge of statistics and statistical software packages (R, SAS, STATA) preferred.
Knowledge of general scripting language and SQL is desirable.
PRINCIPAL ACCOUNTABILITIES:
Steer data-driven insights on visitor behavior by analyzing website data on traffic patterns, navigation behavior, and content engagement.
Manage and clean data to measure website performance and build, maintain dashboards and monthly/quarterly reports
For each digital initiative, identify content opportunities to support mission goals and key performance indicators, creating easy-to-understand reports that highlight performance and trends.
Serve as liaison to client?s technology staff and partners (example: Adobe), with respect to improving the efficiency of implementations, usage and performance .
Proactively identify opportunities and make recommendations to improve website effectiveness by drilling into website data in order to improve engagement and performance

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